THROUGH INFLUENCERS
DEVELOPING IMPACTFUL STRATEGIES
Megan Maguire is Director of Influence + Engagement at MSLGROUP Chicago, serving as the team’s influencer lead. She has been working with influencers since the industry’s earliest days, and over the past 10 years has helped over 250 brands create programs that tap into the powerful creator space to tell brand stories. Her expertise lies in helping translate a brand’s creative vision to partner content creators, delivering success via a deep understanding of industry social/content trends, targeted partner selection and contracting that ensures content delivery that meets social goals and industry compliance standards.
Prior positions include Director of Influencer at Leo Burnett, where she was hired to launch the agency discipline, and VP of Client Strategy at Influence Central, one of the US's first influencer consultancies, where she launched and led their Midwest office. She regularly presents influencer best practices and trends at industry events, including keynote presentations at Mom-Z in Istanbul & Leovative 2017.